How Social Media Marketing MIGHT HELP YOUR ORGANIZATION Thrive
The traditional marketing model was to obtain as many eyeballs on your product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional forms of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey discovered that only 14% of individuals trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular by utilizing Websites and optimizing those sites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The benefit of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and companies are incentivized to talk to their customers.
The times of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to obtain nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, however they also wish to know what others are saying about your product or service. A recent study figured 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform allows for small businesses to reap the benefits of consumer person to person advertising like social media.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The benefit of social media marketing is that you will have the opportunity for connecting with networks of potential prospects that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.
Word of Mouth Marketing- Referral marketing has always been the most influential way to generate sales. With social media, you are able to create raving fans who’ll voluntarily promote your product and services with their networks of friends. Of course, if your product or service is poor, you might suffer the reverse great things about this.
Brand Awareness – Branding your business using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium or even website marketing.
Customer Retention – Web 2 2.0 platforms are the perfect places to talk to your customers about services, special promotions, or just to educate them on your own business. Through consistent, FREE communication, you can keep your company before your customer’s eyeballs that will in turn lead to repeat business and referrals. Remember, Lifestyle Enhancement to this kind of communication is to be content rich; don’t use these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a social media marketing plan will create almost immediate results for the business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your visitors disappear once the ads set off air, these blogging platforms 2.0 platform benefits will continue long-term so long as the communication and updating of your social media marketing presence is maintained.